Second World Postmodernisms by Vladimir Kulic;

Author:Vladimir Kulic;
Language: eng
Format: epub
Publisher: Bloomsbury UK

8

Incomplete postmodernism:

The rise and fall of Utopia in Cuba

Fredo Rivera

The fifteen-storey Hotel Santiago de Cuba looms above Cuba’s second largest city with bright colours and reflective glass and metal surfaces (Figure 8.1). Completed in 1991 and adjacent to the historical core of the city, its form and colour refer to the region’s industrial past, the local topography, and an aesthetic akin to contemporary Caribbean resorts. Designed by Santiago-born architect José Antonio Choy, the new hotel opened at the onset of the Special Period, an era of economic hardship caused by the fall of the Soviet Union and the strengthening of the US embargo. It was one of many projects completed at the close of the 1980s, which indicated that an embrace of global tourism no longer contradicted the ideological principles of the socialist state. The tower presents an unabashed postmodernism within the post-revolutionary terrain of eastern Cuba, one where form and colour are playfully integrated into the design of the edifice.

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